WHAT SETS US APART
WE START WITH WHAT MATTERS: THE PROBLEM.
We believe in the power of unexpected ideas and the extraordinary impact they can have for brands. Ideas that challenge conventions, open up new perspectives and create relevance in a constantly changing world. We see creativity not as an end in itself, but as a strategic tool to differentiate brands, build emotional connections and drive sustainable growth.
As a creative strategy consultancy, we help companies realise their potential by translating brand strategy into visual identities. We work at the intersection of strategy, design and culture, shaping brands from the inside out. By deeply understanding purpose, positioning and ambition, we create identities that are distinctive, coherent and meaningful across all touchpoints.
WITH BRAND DESIGN AS AN ENGINE FOR BOLD CHANGE, WE GENERATE NEW MOMENTUM FOR OUR CLIENTS.
Our work empowers companies to evolve, transform and stay relevant. Through strong visual systems and clear brand narratives, we enable brands to act with confidence, consistency and impact – internally as well as externally.
With simple, intuitive processes, we optimize the implementation and management of your brand. We develop practical frameworks, tools and guidelines that make brands easy to use and scale. This ensures efficient collaboration, long-term brand consistency and the flexibility to grow and adapt over time.
At the beginning of every collaboration, every new project there is a quick but fundamental research, analysis and transfer into a strong brand idea and holistic strategy. Our services include brand strategy, brand design, brand experience and brand implementation for digital and analogue assets on all channels along the customer journey.
01
BRAND
ANALYSIS
Assess brand, market and audience insights to identify challenges, opportunities and strategic gaps.
BRAND ANALYSIS
COMPETITIVE ANALYSIS
VISUAL INVENTORY
UI/UX ANALYSIS
TONE OF VOICE
02
BRAND
STRATEGY
Define brand positioning, value proposition and guiding principles to steer all brand actions.
BRAND STORY
BRAND PLATFORM
BRAND ARCHITECTURE
SERVICE DESIGN
PORTFOLIO STRUCTURE
03
BRAND
DESIGN
Translate brand strategy into a distinctive, consistent and scalable identity.
BRAND DESIGN SYSTEN
BRAND DESIGN ASSETS
UX/UX ELEMENTS
BRAND MOTION
TONE OF VOICE
MARKETING
Advertising, SocialMedia, Print, Vehicles, 3D, Trade fairs …
CORPORATE
Stationary, Office Supply, PPT, Signage, Corporate Com., HR …
BRAND EXPERIENCE
Print, 3D, Packaging, Signage, Orientation …
04
BRAND DOCUMENTATION
Define brand principles, rules and assets to ensure clarity, consistency and usability.
BRAND GUIDELINES
BRAND NET
BRAND TRAINING
BRAND TEMPLATES
BRAND CALCULATOR
05
BRAND IMPLEMENTATION
Activate the brand across all touchpoints and channels to ensure impact and adoption.
BRAND PROTOTYPES
BRAND AI
BRAND SUPERVISION
BRAND MOVIE
BRAND CONSISTENCY TRACKER
WHO'S MISSING HERE?
Jung von Matt BRAND IDENTITY ©2026