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WHAT SETS US APART

WE START WITH WHAT MATTERS: THE PROBLEM.

Assess brand, market and audience insights to identify challenges, opportunities and strategic gaps.

  • Brand Analysis
  • Competitive Analysis
  • Visual Inventory
  • UI/UX Analysis
  • Tone of Voice

Define brand positioning, value proposition and guiding principles to steer all brand actions.

  • Brand Story
  • Brand Platform
  • Brand Architecture
  • Service Design
  • Portfolio Structure

Translate brand strategy into a distinctive, consistent and scalable identity.

  • Brand Design System
  • Brand Design Assets
  • Digital Design
  • UI/UX Elements
  • Brand Motion
  • Tone of Voice

Marketing

Advertising, SocialMedia, Print, Vehicles, 3D, Trade fairs …

Corporate

Stationary, Office Supply, PPT, Signage, Corporate Com., HR …

Digital

UX Design, Digital Product Design, Design Systems, Web Design, KI, Social-Media …

Brand Experience

Print, 3D, Packaging, Signage, Orientation …

Define brand principles, rules and assets to ensure clarity, consistency and usability.

  • Brand Guidelines
  • Brand Net
  • Brand Training
  • Brand Templates
  • Brand Calculator

Activate the brand across all touchpoints and channels to ensure impact and adoption.

  • Brand Prototypes
  • Brand AI
  • Brand Supervision
  • Brand Movie
  • Brand Consistency Tracker

Brand Analysis
Brand Strategy
Brand Design
Brand Documentation
Brand Implementation

01 — Brand Analysis

Where clarity begins

Assess brand, market and audience insights to identify challenges, opportunities and strategic gaps.

  • Brand Analysis
  • Competitive Analysis
  • Visual Inventory
  • UI/UX Analysis
  • Tone of Voice

02 — Brand Strategy

Define the direction

Define brand positioning, value proposition and guiding principles to steer all brand actions.

  • Brand Story
  • Brand Platform
  • Brand Architecture
  • Service Design
  • Portfolio Structure

03 — Brand Design

Bring it to life

Translate brand strategy into a distinctive, consistent and scalable identity.

  • Brand Design System
  • Brand Design Assets
  • Digital Design
  • UI/UX Elements
  • Brand Motion
  • Tone of Voice

04 — Documentation

Keep it consistent

Define brand principles, rules and assets to ensure clarity, consistency and usability.

  • Brand Guidelines
  • Brand Net
  • Brand Training
  • Brand Templates
  • Brand Calculator

05 — Implementation

Make it real

Activate the brand across all touchpoints and channels to ensure impact and adoption.

  • Brand Prototypes
  • Brand AI
  • Brand Supervision
  • Brand Movie
  • Brand Consistency Tracker
Brand Analysis
Brand Strategy
Brand Design
Brand Documentation
Brand Implementation
Jung von Matt BRAND IDENTITY GmbH
Glashüttenstraße 79
20357 Hamburg
Fon +49 40-4321 1081
hello@jvm.bi

Jung von Matt BRAND IDENTITY ©2026

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