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WHAT SETS US APART

WE START WITH WHAT MATTERS: THE PROBLEM.

We believe in the power of unexpected ideas and the extraordinary impact they can have for brands. Ideas that challenge conventions, open up new perspectives and create relevance in a constantly changing world. We see creativity not as an end in itself, but as a strategic tool to differentiate brands, build emotional connections and drive sustainable growth.

As a creative strategy consultancy, we help companies realise their potential by translating brand strategy into visual identities. We work at the intersection of strategy, design and culture, shaping brands from the inside out. By deeply understanding purpose, positioning and ambition, we create identities that are distinctive, coherent and meaningful across all touchpoints.

SUCCESSFULL BRANDS ARE BUILT ON PLANNING, NOT PRESENTATIONS.

At the beginning of every collaboration, every new project there is a quick but fundamental research, analysis and transfer into a strong brand idea and holistic strategy. Our services include brand strategy, brand design, brand experience and brand implementation for digital and analogue assets on all channels along the customer journey.

01 — Brand Analysis

Where clarity begins

Assess brand, market and audience insights to identify challenges, opportunities and strategic gaps.

  • Brand Analysis
  • Competitive Analysis
  • Visual Inventory
  • UI/UX Analysis
  • Tone of Voice
Brand Analysis

02 — Brand Strategy

Define the direction

Define brand positioning, value proposition and guiding principles to steer all brand actions.

  • Brand Story
  • Brand Platform
  • Brand Architecture
  • Service Design
  • Portfolio Structure
Brand Strategy

03 — Brand Design

Bring it to life

Translate brand strategy into a distinctive, consistent and scalable identity.

  • Brand Design System
  • Brand Design Assets
  • Digital Design
  • UI/UX Elements
  • Brand Motion
  • Tone of Voice
Brand Design

04 — Documentation

Keep it consistent

Define brand principles, rules and assets to ensure clarity, consistency and usability.

  • Brand Guidelines
  • Brand Net
  • Brand Training
  • Brand Templates
  • Brand Calculator
Brand Documentation

05 — Implementation

Make it real

Activate the brand across all touchpoints and channels to ensure impact and adoption.

  • Brand Prototypes
  • Brand AI
  • Brand Supervision
  • Brand Movie
  • Brand Consistency Tracker
Brand Implementation

01 — Brand Analysis

Where clarity begins

Assess brand, market and audience insights to identify challenges, opportunities and strategic gaps.

  • Brand Analysis
  • Competitive Analysis
  • Visual Inventory
  • UI/UX Analysis
  • Tone of Voice
Brand Analysis

02 — Brand Strategy

Define the direction

Define brand positioning, value proposition and guiding principles to steer all brand actions.

  • Brand Story
  • Brand Platform
  • Brand Architecture
  • Service Design
  • Portfolio Structure
Brand Strategy

03 — Brand Design

Bring it to life

Translate brand strategy into a distinctive, consistent and scalable identity.

  • Brand Design System
  • Brand Design Assets
  • Digital Design
  • UI/UX Elements
  • Brand Motion
  • Tone of Voice
Brand Design

04 — Documentation

Keep it consistent

Define brand principles, rules and assets to ensure clarity, consistency and usability.

  • Brand Guidelines
  • Brand Net
  • Brand Training
  • Brand Templates
  • Brand Calculator
Brand Documentation

05 — Implementation

Make it real

Activate the brand across all touchpoints and channels to ensure impact and adoption.

  • Brand Prototypes
  • Brand AI
  • Brand Supervision
  • Brand Movie
  • Brand Consistency Tracker
Brand Implementation

WHO'S MISSING HERE?

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Jung von Matt BRAND IDENTITY GmbH
Glashüttenstraße 79
20357 Hamburg
Fon +49 40-4321 1081
hello@jvm.bi

Jung von Matt BRAND IDENTITY ©2026

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