Insights

Accesibility A11y
How accessibility strengthens your brand impact.

Accessibility ensures that everyone – regardless of ability – can access and use products and services equally, without undue difficulty or the need for assistance.

7.8

Mio. people in Germany are severely disabled –  almost one in ten (9.4%). Worldwide, the rate is even higher at 15%.

71%

of users with disabilities leave a website immediately if it is not accessible.

90%

of millennials say they prefer brands that demonstrate social responsibility.

Accessibility is increasingly shifting into the focus of society

Accessibility influences every aspect of a business—from visual branding and clear, inclusive communication to the design of physical spaces.

Companies that actively embrace accessibility show a genuine commitment to openness, accountability, and long-term relevance—creating meaningful value for a diverse and inclusive society.

Chances

Accessibility is not just a responsibility, it's an opportunity.

Expansion of audience
Digital accessibility demonstrates social responsibility, promotes inclusion, and ensures everyone can access your content.

Legal security
Adhering to accessibility standards helps avoid legal issues and ensures compliance with laws such as the EU Directive (BFSG).

Increased visibility
Digital accessibility is necessary for 30% of Germans. Accessible websites and apps reach more users, including those with disabilities.

Typography

By using and developing legible fonts, brands enhance accessibility and user experience.

Barrier-free fonts are designed in such a way that the letters can also be distinguished by people with impaired vision. When developing the Berlin typeface, for example, we deliberately emphasized certain features of letters in order to create a font that is as legible as possible.

One key aspect is ensuring that individual letters are easily distinguishable from one another. When letterforms are too similar or too tightly spaced, they become harder to read, especially for users with visual impairments or dyslexia.

Clear, well-spaced, and uniquely shaped letters help everyone read with greater ease and confidence. That’s why we prioritize typography that supports legibility — because every user deserves a smooth and accessible reading experience.

We have already developed accessible fonts for our clients:

Color and contrast

To ensure good legibility, colors must meet special contrast requirements

Accessible typography ensures that texts are clear and readable for everyone. By using legible fonts, strong contrast, ample line spacing, and thoughtful structure, we enhance accessibility and user experience, especially for those with impaired vision.

3:1
medium contrast

1:1
low contrast

14:1
high contrast

People see colors differently, so it's important to choose contrasts that are visible to everyone.

No color blindness

Achromatopsie

Protanopie

Tritanopie

Webappearence

A website must meet certain accessibility requirements

When implementing accessible web content, various rules and guidelines must be followed. To put it simply, there are four principles that must be followed.

Perceivable
Content must be presented in ways that users can perceive, including those with sensory disabilities, such as providing text alternatives for images.

Operable
Users must be able to navigate and interact with the interface, using different methods like keyboard navigation.

Understandable
The information and operation of the user interface should be clear, intuitive and responsive accross all devices.

Robust
Content should be compatible with various user agents, including assistive technologies.

Jung von Matt BRAND IDENTITY GmbH
Glashüttenstraße 38
20357 Hamburg

Fon +49 040 4321 2127
hello@jvm.bi

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