TOGETHER WE FLY!
CHANGE OF GENERATION b2venture is one of the first early-stage venture capital companies in Europe. To remain an industry player in a changing market, the original business model was replaced by a hybrid investment one combining business angel investments and funds, and a partner model was introduced to combine competencies in different market sectors.
B2VENTURE The old name "BTOV" (brains-to-venture) required explanation and was misleading. A new name and logo are now in line with the corporate and brand strategy: "Leveraging the power of generations to shape tomorrow".
TOGETHER WE FLY An angel-like letter mark that represents the new business model and tells the story of the brand on digital and analog channels. Complemented by a variety of colors and logo symbols for the different values, competencies and perspectives. Combined in a modern and flexible brand identity.
What we did
Brand Strategy, Brand Design, Logo Design, Corporate Design, Icons, Website Look & Feel, Social Media, Office Applications, Stationery, Brand Implementation, Guideline, Templates
Jung von Matt BRAND IDENTITY ©2026
