A refresh after 20 years on ice.
Uwe Hecker, Creative Director Jung von Matt BRAND IDENTITY: "As a long-time and convinced bofrost* customer, it was a particular pleasure for me to strategically and visually reposition the brand with our team. I was thrilled by the courage and consistency with which bofrost* is shaping its own future. For me, bofrost* is a 55-year-old start-up that acts much more responsibly than many of the currently hyped delivery services. With the new look, we will develop surprising and new momentum for the brand."
Thanks to a whole new brand design and experience spanning a fresh logo, catalogs, vehicles, packaging as well as a web shop and digital app, frozen foods producer bofrost is now about thinking outside the icebox. Today, grandma’s favorite is the darling of the creative home chef.
In addition to the positioning, the bofrost* brand relaunch includes the complete visual brand presence. The familiar ice crystal has been modernized and will become an even stronger bofrost* identifier in the future than before - it will be used flexibly on the new packaging, on vehicles, or as part of various communication tools.
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