The strategic and visual repositioning of bofrost* was driven by a clear ambition: to evolve the brand while staying true to its core. The process reflects the courage and consistency with which bofrost* is shaping its own future—combining decades of experience with a forward-looking mindset.
“As a long-time and convinced bofrost* customer, it was a particular pleasure for me to strategically and visually reposition the brand with our team. I was thrilled by the courage and consistency with which bofrost* is shaping its own future. For me, bofrost* is a 55-year-old start-up that acts much more responsibly than many of the currently hyped delivery services. With the new look, we will develop surprising and new momentum for the brand." says Uwe Hecker, Creative Director Jung von Matt BRAND IDENTITY.
With a completely reimagined brand design and experience—spanning a refreshed logo, catalogs, vehicles, packaging, as well as a web shop and digital app—bofrost* is moving beyond the expected. What was once considered a classic is now becoming a favorite among creative home chefs.
Alongside the refined positioning, the relaunch includes the entire visual identity. The familiar ice crystal has been modernized and will evolve into an even stronger and more distinctive bofrost* asset—used flexibly across packaging, vehicles, and a wide range of communication touchpoints.
Client
BOFROST
Industry
CONSUMER PRODUCTS
Services:
BRAND STRATEGY · POSITIONING · LOGO DESIGN · CORPORATE DESIGN · PRINT PUBLICATIONS · CAMPAIGNS · SIGNAGE · ICONOGRAPHY · PACKAGING · BRAND MANAGEMENT SYSTEM · MANUALS · IMPLEMENTATION · INTERNAL COMMUNICATION · UI & UX DESIGN · SHIP DESIGN (VENICE)
Jung von Matt BRAND IDENTITY ©2026
