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GOLDBECK

Systemizing the invisible. Individualising the visible.

From company to brand – or in other words: How to develop the design of a “traditional construction company” from Bielefeld into a “leading European technology brand for all aspects of construction”? By making the very special visible through design. The recipe for success of the family business driven company GOLDBECK is: “element-based construction with a system” – it makes building faster, more flexible, more efficient and more sustainable. Our idea of “serial design” translates the principle precisely and consistently to the entire visual brand identity.

Projects: Brand Design / Online Guidelines / Publications / UI Design / Employer Branding // JvM Creators: Positioning, HR-Campaign, Literature

Evolution instead of revolution: focus on the word mark for more clarity, optimised in detail. Blue stands for GOLDBECK themes such as innovation, technology and sustainability. Complemented by carbon, white, gold and aluminium.

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The picture mark remains a strong symbol of identification with the brand and also serves as a seal of quality.

GOLDBECK Next as a brand typeface. Clear lines with geometric elegance and the slightly technical character combine legibility with lightness.

The speciality of GOLDBECK  - the serial design - is graphically conveyed via the “serial patterns”.

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Jung von Matt BRAND IDENTITY GmbH
Glashüttenstraße 38
20357 Hamburg
Fon +49 040 4321 2127
hello@jvm.bi

Jung von Matt BRAND IDENTITY ©2024