ORA by Great Wall Motors

Get ready Europe, because ORA is revving up the market to be your new best friend. Great Wall Motors' electric car brand is hitting the streets with an unconventional brand design that has GenZ in mind.
Being all about friendship and communication, a funky new typeface is the star of the ORA show. Paired with a vibrant color palette inspired by the vehicle paint as well as fresh photography within a fluid layout system the brand design provides for a unique look. And the logo? It has been ’flattened’ for its European debut.

Services: Brand- & Launch Strategy / Logo Redesign / Brand Design / Font Design / GUI-Kit / Manuals / Tone-of-Voice