A wordmark that’s furniture in motion.
„Stolzer Vermittler erfolgreicher Mensch-Möbel-Beziehungen. Seit 1965.“ (Proud facilitator of successful man-furniture relationships. Since 1965."). That's a great sentence that sums up what porta is all about. For almost 55 years, porta's passion for people and furniture has ensured that customers enjoy coming to the stores and furnishing their homes with beautiful furniture according to their taste. This passion for people and furniture is also part of the new identity. The new logo: geometric, appealing and full of furniture competence. The new brand identity: colourful, individual and diverse - just like the furniture, the customers and all our lives.
Projects: Brand Strategy / Brand Positioning / Corporate Design / Icon Design / Prospects / Identification & Signage / UX Design
A variable layout principle that can be used in a variety of ways to meet the changing requirements and communicative needs in the digital age: From Maximum-Human-Furniture to Maximum-Product, as well as from affordable to premium, the modular layout principle also enables a wide range in terms of content in order to be well equipped for all communication tasks.