Yesterday Germany’s leading car rental company, today a globally expanding mobility player. New markets, new target groups, new offerings: car sharing, ride-hailing, car subscription and charging – all in one app. Yet the existing brand identity barely reflected this new reality: too static, not digital enough, and simply too far away from the aspired perception of a modern mobility platform.
The new brand positioning “Expect better” differentiates SIXT from the competition, is attractive in the US market, and appeals to a new, digitally savvy audience.
The brand's iconic look is transformed for today without losing its strength. More dynamism in the logo, plus a uniform, digital orange. In combination with other colors, different moods can be created – depending on the offering, target group, and channel. Bold messages in a bold look. Enhanced by high-quality product presentation. In short: keeping an icon iconic.
Services:
BRAND STRATEGY · POSITIONING · CORPORATE DESIGN · BRAND MOVIE · MANUALS · IMPLEMENTATION
SIXT Digital Brand Portal on Bynder
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