The Westfalen Group has been producing and trading liquid and gaseous hazardous materials for over 100 years. In the face of climate change and the energy transition, the company is repositioning itself—as an expert in gases, future-oriented mobility, heating and cooling, as well as health and well-being. “We make progress sustainable!” is the central message of the Westfalen brand.
This ambition also places demands on the brand design, brand communication, and a thoughtful implementation strategy. The three key objectives of the brand design:
Be clearer – strengthen recognition by focusing on the horse and the color red.
Go further – create more expressive possibilities, flexibility, and freedom—especially for digital media.
Think sustainably – allow a mid-term coexistence of the old and new design.
Client
WESTFALEN AG
Industry
ENERGY
Services:
BRAND STRATEGY · POSITIONING · LOGO DESIGN · COROPORATE DESIGN · FONT DESIGN · PRINT PUBLICATIONS · BRAND MOVIE · SIGNAGE · MANUAL · IMPLEMENTATION
Das Pferd ist seit über hundert Jahren „das Wappen“ des Familienunternehmens. Das sollte man nicht grundsätzlich ändern, aber man darf es modernisieren: Fokussieren auf Rot zur Kennzeichnung, Flexibilisieren in vielen Farben als Teil der Kommunikation. Die Markenschrift prägt die Botschaften. Icons stärken die Kompetenzwahrnehmung. Bilder erzählen Geschichten.
Jung von Matt BRAND IDENTITY ©2026
