ORA by Great Wall Motors

INTRODUCING A
NEW CAR BRAND.

ORA is an fully electric car brand, owned by international auto-motive giant Great Wall Motors and will launch in Europe in 2022. ORA is already available in Asia, where it is loved for its stand-out styling, exceptional EV range and driver-centric technical features.

Text über Positioning as friend to come…

The ORA brand is all about friendship and emotion, the very close relationship between car and driver and breaks through the standards within the car industry. This idea is brougth to live within the new brand design.

Text in Bearbeitung !

Services: Brand- & Launch Strategy / Logo Redesign / Brand Design / Font Design / Manuals

A NEW FRIEND
IN TOWN

Market Launch Europe, Brand strategy text to come… Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Bildschirmfoto-2022-08-05-um-12.58.37-1

THE CAR AS CAR-PANION

Text to come… Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Bildschirmfoto-2022-08-05-um-15.00.40
Catalogue

DESCRIPTION OF
BRAND DESIGN

Text to come… Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Bildschirmfoto-2022-08-05-um-18.01.57

Moodboard
work in progress

Bildschirmfoto-2022-08-05-um-18.02.36
semplice-blocks-image

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Bildschirmfoto-2022-08-05-um-18.04.59
Bildschirmfoto-2022-08-05-um-14.23.20

PLAY OF TYPE

Every relationship is based on communication and dialogue. Therefore typeface is playfully staged within ORA’s brand appearance. With a very unique display font combining a modern sans with an elegant serif and a dynamic italic in one, ORA stands out from all other car brands, adresses a wide range of target groups and visually emphasize the brand positioning.

Quote on new corporate design lorem ipsum dolor est lorem ipsum Quote on new corporate design lorem ipsum dolor est lorem ipsum. 


Henning Skibbe / Heike Wilhelm, Creative Director

Bildschirmfoto-2022-08-04-um-11.18.14
semplice-blocks-image
semplice-blocks-image
Bildschirmfoto-2022-08-05-um-17.46.24
Bildschirmfoto-2022-08-04-um-11.18.37

bla bla
The new corporate design stands for trust and at the same time has an activating effect. In a heavy industry, the appearance sets a reduced and accessible point of contrast. The design has great flexibility with a high recognition value. Whether on the redesigned website, in internal communication or the external brand campaign for Day One - the unique character of the new brand can be recognized at every touchpoint.

Bildschirmfoto-2022-08-05-um-16.01.48
Bildschirmfoto-2022-08-05-um-16.01.03
Bildschirmfoto-2022-08-05-um-16.01.30

Fon 040/ 4321-2109
hello@jvm.bi

Jung von Matt BRAND IDENTITY
Glashüttenstraße 79, 
20357 Hamburg

Alle Rechte vorbehalten © 2022